The Bright Leader or The Imitator?

This article will focus on representatives of the Yellow vector. These individuals, naturally endowed with energy and persuasive abilities, are often mistaken for Red people, which can sometimes lead to serious problems. However, by understanding their unconscious traits, one can not only avoid fatal mistakes but also derive extraordinary pleasure from communicating with them. Now, let’s discuss everything in order.

The Most Creative Person

If your organization has started to stagnate, and there’s a noticeable lack of fresh ideas, plus the Red leader isn’t at the peak of productivity, then the only one who can breathe new energy into the collective effort is the Yellow person. Just mentioning that their suggestions are welcome is enough to immerse them in a creative process. Yellow individuals are the most suitable participants for the well-known creative event called “brainstorming.” Only they can easily adhere to the main rule of brainstorming: to say everything that comes to mind on a given topic while completely ignoring the ideas of other participants. If the Brown or the Orange vector representatives are present to structure this informational chaos, or if a Red person is there to quickly filter out viable ideas, then the energetic communication of the Yellows will culminate in the adoption of the best solution among all possibilities.

After this, the Red leader assigns tasks, expecting the Yellow employee to continue the productive activity. However, the Yellow person, enthusiastically taking on the proposed workload, ends up engaging in anything but work. They want to eat, smoke, drink tea or coffee, and peacefully socialize with anyone nearby, as they subconsciously believe their function has been fulfilled.

And in a way, the Yellow person is correct, as the psychological functions of this vector include generating and articulating ideas, facilitating communication within the firm or with external parties, and creating a positive atmosphere within any group (not always work-related). In other words, the Yellow person can effectively perform only the tasks that directly involve communication. In this regard, they are truly unparalleled.

• They can envision a “picture” of a great future (not always realistic) and convey to everyone what they need to do to achieve it.
• They can promote a product or service in a way that lights up customers' eyes.
• They can recount several dozen jokes in succession, making sure they are all appropriate, causing listeners to laugh until their cheeks and bellies hurt.

In short, the most optimistic, life-loving, energetic, kind, and generous person, as well as the chief jokester in any group, is the Yellow person.
However, it would be incorrect to think that Yellows are always in a good mood. They belong to a group of vectors characterized by a vivid display of aggression (this group also includes Reds and Blacks). Yet, the aggression associated with the “yellow” type is not physical but emotional (“oral”).

An angry Yellow person can project such intensity with their voice and threatening demeanor that you might feel as though you’ve been physically pushed aside. The sensation from this “blow” can linger, which is not the case with someone who shouts: they quickly forget the unpleasant episode and genuinely wonder, “Was I shouting?! No, I was just speaking loudly!” Indeed, their ability to forgive and forget is one of their main traits.

Red or Yellow?

When comparing the outward manifestations of different vectors, it may initially seem that Yellow individuals share many similarities with Red ones. Indeed, both vectors exhibit traits such as energy, emotionality, a forward-looking mindset, quick attention shifts, and other notable characteristics. However, being a Red in many life situations is often more advantageous, as this vector embodies leadership that everyone must follow, while Yellows are frequently perceived as talkative individuals.

As a result, it is not uncommon to encounter a Yellow person trying to impress those around them and earn authority by unconsciously mimicking the Red vector. They can do this so skillfully that people begin to gather around them, ready to follow their leader "through fire and water."

HR specialists sometimes face a similar issue when selecting candidates for leadership positions. A capable Yellow candidate may convincingly portray a "Red" style of behavior during an interview, leaving specialists with no doubts about their leadership qualities and other merits. However, it often turns out that the hired individual does not want or cannot lead a team, except when it comes to corporate celebrations and other fun events.

Distinguishing between these two vectors at first glance can be challenging even for specialists, which is why additional assessment methods are often necessary in particularly critical situations.

How It Looks

Identifying a Yellow person is usually not very difficult. Their lifestyle, which often includes a love for abundant food and a degree of laziness, frequently adds extra volume to their body. Their facial expressions are incredibly rich and are often accompanied by energetic gestures. Their very mobile, sometimes full lips may conceal a characteristic feature of the Yellow vector — slightly protruding canines. While this trait is becoming rarer due to advancements in orthodontics, spotting it is a strong indication you're dealing with a Yellow person.

These individuals speak with great emotion, using a beautiful, vivid language filled with sayings and colorful expressions. They may occasionally insert a couple of profanities, but they do so skillfully and appropriately that it's hard for anyone to reproach them for vulgarity.

Neatness is not among their strong suits. In fact, a certain sloppiness, or even dishevelment, can sometimes be noticed, even among successful representatives of this vector (which is why they often don’t get along well with Greens, Oranges, and Browns). 

Typical gestures include biting or licking their lips, sticking out their tongue while speaking, or rubbing their belly. Some Yellows love to whistle, others smack their lips, while still others grind their teeth. 

The classic Yellow handwriting resembles a spiral — the letters are written almost identically, with the only difference being the number of loops.

Spreading Secrets to the World

The Yellow person’s unstoppable passion for communication makes it nearly impossible for them to stay silent, even in the most critical situations. If you entrust them with a personal or corporate secret, they will undoubtedly promise to keep it until their last breath. And while they truly believe they can keep that promise, their resolve often falls short.

By nature, Yellows are kind-hearted and would never plot against anyone (unlike those with the Violet vector) or intentionally leak confidential information. They are not malicious or vindictive; it's just that their words sometimes come faster than their thoughts. As a result, after several "oops, it slipped out" moments, your secret might soon be common knowledge among friends and foes alike. For this reason, the concept of loyalty for Yellow people is always somewhat flexible.

The same applies to Yellow honesty. They are not the kind of people to deliberately lie to harm someone for personal gain. Their only goal is to have an attentive and engaged audience for as long as possible. To keep the conversation interesting, they tend to embellish and exaggerate both their own and others’ stories. Once they’ve exhausted the truth, they might shift into colorful fantasies. It’s a curious mix of truth and fiction at the same time.

Purples, on the other hand, are masters of deception, even fooling the most lie-sensitive individuals (like Browns, for example). However, since Violets prefer to stay in the shadows and avoid leaving traces, they often use the trusting Yellow people to spread their information. And when the secret is out — who gets blamed?

This tactic of using Yellow individuals is an incredibly effective way to shape public opinion. By sharing a "secret" with a certain number of these "guardians of secrets," within a few days, the news will have spread to almost everyone.

Enjoy Communicating

When interacting with a Yellow person in a professional setting, it's important to keep in mind their two main values: food and communication.

I recently witnessed an interesting scene at a real estate agency. A very large (in body size) customer with plump, expressive lips spent a long time asking a young agent about the benefits of a particular countryside house. He was particularly interested in the kitchen and the outdoor space for grilling. As the conversation went on, the buyer suddenly asked the tired agent what kind of meat he preferred. Irritated, the agent responded, "I don’t like meat at all! Let’s stay on topic." The client instantly lost interest, asked a few more formal questions, and quickly left, promising to think it over.

So, what happened? The client felt cut off on two fronts: first, he wasn’t allowed to talk at length about his favorite topic, and second, his conversation partner expressed completely opposing "political" views. If you want to keep a Yellow person as a potential client, it's important to not only understand and acknowledge their interests but also temporarily adapt to their lifestyle (at least during your professional interactions).

Did this young real estate agent make a foolish mistake? Most likely not, and here's why. Statistics show that Yellow clients are the most active during negotiations, viewings, and price discussions. However, the percentage of actual contracts signed with such individuals is incredibly low. Yellows simply love to engage in conversations, including with sellers, agents, and others. For them, visiting a store multiple times doesn’t necessarily lead to a purchase — it’s just their way of life. Some seasoned salespeople can intuitively sense this tendency and quickly steer the conversation towards the core of the transaction. However, this approach carries the risk of losing the customer since Yellows do eventually buy what they need and make use of all the benefits of modern life. They just buy from the most patient sellers.

If you decide that spending time on three real clients is more worthwhile than one uncertain Yellow buyer, be careful not to confuse a Yellow with a Brown. Browns also take their time selecting products, consulting with salespeople, and visiting stores multiple times. However, a distinctive feature of the Brown vector is that they ask a lot of questions rather than tell stories, and they always follow through. So, after taking up quite a bit of your time, they will ultimately make a purchase.

Is Leadership Possible?

Feeling their unmatched gift of oratory, many Yellow individuals aspire to find themselves in leadership roles — whether it be running a company, club, or even a gang. However, to be honest, they lack strong leadership qualities. Yellows tend to avoid danger and rarely take risks, seeking a carefree and comfortable life. Unlike Reds, and especially Oranges, they are not natural fighters. Instead, they glide through life effortlessly, bringing joy to themselves and those around them. Occasionally, when they manage to reach a position of power in a country or organization, they may realize they’ve made an unforgivable mistake. They forget their true “purpose” in life — to enjoy it.